Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions in order to show their ads within slots on a specific platform or network. For example, in this search on patio furniture you can see both shopping ads and text ads. It is also sometimes called biddable media or PPC advertising. PPC stands for Pay-Per-Click advertising as you usually pay every time someone clicks on your ads.This model is usually opposed to earned or owned advertising where you can use a platform to push your content for free i.e. Facebook or LinkedIn posts.
Helps promote brand awareness, Ads are targets to a more specific audience, Prospects are more likely to re-engage with your products or services, Easier to rank when compared to organic search, Paid Advertising Garners Instant Results. Promoting your business on digital channels like paid advertising yields instant results, Paid Advertising is Measurable, Build Stronger Relationships,Paid Advertising is Cost Effective,
Efficient marketing campaigns capitalize on all channels for advertising. Although paid advertising costs more than owned or earned advertising, paid forms are an effective way to expose your company's name to a large audience. Paid ads are usually displayed to users on the sides, tops, or bottoms of web pages. Marketers can pay more to have their ads featured on more popular websites to increase traffic. The different categories of paid ads — PPC, PPI, and display ads — allow marketers to further customize their campaigns. The growing popularity of social media has recently turned sites such as Facebook and LinkedIn into effective platforms for paid ads.