Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details or a link to your website. More recently Google has also released a new feature allowing you to post a link to articles or up and coming events. More about that later.The listing is free but it should be regarded as a necessity by all businesses. If your business is an online business and you don’t have a physical shop then you should still consider having a Google My Business page.
Google My Business listings are visible to the relevant search terms between Google Ads spots and the first organic search results on Google Search.When customers are searching directly with your company’s name, the listing is visible to the right of the search on desktop and mobile; the listing is visible below the ads and the first organic result.When customers can find your company on Google Maps, it speeds the process of contacting you for them. Having your address on Google maps with the proper listing makes your business more discoverable and more attractive on the search, and that can drive more sales to you.
Google Business Profiles are dynamic. Not only do they change form based on platform, but Google will also prioritize sections of your profile according to the term that was searched as well as the type of information most important to consumers in your category. Even better, Google will embolden keywords in the content of your profile that it thinks are relevant.