The products and services that can help ecommerce businesses bloom and successfully conduct business across the web are often referred to as ecommerce solutions. It includes website builder tools, web development software, online website development platforms, mobile app builders, as well as ecommerce platforms.
It also includes e-commerce based services like domain and hosting service, professional product photography, cataloging, accountancy and taxation, payment gateway integration, partnering with the shipping service providers, technical assistance, customer support, and so on.
Any business that wants to sell their products and services across the internet have to opt for ecommerce solutions to support their business at different stages. With the availability of resources and an increase in the competition, there are several ecommerce solutions in the market. Being a merchant, it’s your responsibility to research, analyze, and compare the ecommerce solutions and opt for the one that’s of greater utility.
An ecommerce platform includes all core business functions, integrated into a single solution; it fosters improved collaboration, aligns operational processes and provides real-time data visibility across entire organizations. This integrated platform drives the following functions in a cohesive manner : Analytics and reporting,Customer support,Order and inventory management,Procurement,Content management,Marketing,Pricing and promotions.
Ecommerce software provides the customer facing front end component of an online business. Online businesses, like all other businesses, need additional software to manage back end functions such as accounting, order management, inventory management, and customer service. Piecing together different software solutions to create a complete ecommerce business platform is complicated, requires frequent maintenance and rarely functions efficiently.